Explore: 21st Century MCIF For Everyone
Explore was initially developed to provide small and mid-sized institutions with the same benefits realized by larger corporations. It provides a suite of software modules for data analysis and data management. These tightly integrated modules enable users to easily generate ad-hoc queries, create sophisticated reports, segment customers, perform profitability analyses, modify the database, append external data and export data for use in other applications.
You can create point-and-click reports, ranging from simple frequency distributions to complex cross-tabulation, using Excel's graphical reporting capabilities. Its flexible powerful query language, SEQ, lets you analyze your customer data in any combination. Here are just a few of the applications of Explore.
Explore goes far beyond your basic demographics, establishing a behavioral profile for each customer. Who are they? What do they expect from you? Explore produces comprehensive customer profile reports based on demographics, psychographics, geography, product usage, preferred service channels, tenure and contribution. Explore will even identify the best opportunities to cross-sell and upsell.
Identifying account and household profitability drives decisions concerning customer segmentation, customer contact strategy, product development, pricing and customer retention programs. By analyzing profitability at various levels, Explore helps you target customers and prospects offering the greatest opportunity and minimizes your investment in those with the least opportunity. Explore will even identify when repricing may be appropriate.
Your customers are unique individuals. Don't communicate to them in the same way. Programs targeted for one segment of your customer base may fail with another. Explore enables you to capitalize on your customer profiling efforts by segmenting your customers for specific promotions, preferred methods of contact and overall customer communication. It's simple. Explore gives you the data necessary to create effective marketing programs for individual segments -- and individual customers..
Your current customers are your most important, yet many organizations have not been able to measure their retention performance. With Explore, you can identify and track defections and new relationship activity each month. Explore's profiles can even help you predict your next defector so you can develop contact management strategies to prevent people from leaving.
For more information about how Explore can benefit you and your institution, contact us today!