MarketBank™ databases contain an estimate of financial services usage by product at the block group level of geography. Potential is estimated based on the demographic and socioeconomic characteristics of households residing in an area as defined by ESRI Business Information Solutions, and upon the Federal Reserve Bank’s Survey of Consumer Finances. These estimates are then verified for accuracy by comparing them, on a market-by-market basis, to the actual product balances in the market as defined by the most recently available FDIC Call Reports.
MarketBank™ covers all aspects of financial services, including non-traditional products like mutual funds, insurance, and stocks. Contact RPM today and we’ll show you something better than growing carrots. We’ll show you how to build relationships.
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