MarketBank™ databases contain an estimate of financial services demand and potential, and preferred channel of delivery, by product at the block group level of geography. Demand and potential is estimated based on the demographic and socioeconomic characteristics of households residing in an area as defined by Esri, the worldiwde leader in geographic software and data, and upon the Federal Reserve Bank’s Survey of Consumer Finances. These estimates are then verified for accuracy by comparing them, on a market-by-market basis, to actual product balances in the market as defined by the most recently available FDIC Call Reports.
MarketBank™ covers all aspects of financial services, including non-traditional products like mutual funds, insurance, and stocks. Contact RPM today and we’ll show you how to build profitable customer relationships.