MarketBank & Financial Profiles

MarketBank 2010RPM MarketBank databases identify the real demand and potential for new retail banking, lending and investment business among both existing customers and prospects. They are used to identify demand and potential in branch trade areas and sales regions, and to score customer and prospect lists. 

Financial Profiles for TapestryFinancial Profiles for Tapestry™ is based on ESRI's Tapestry lifestyle segmentation system, and classifies American households into one of 65 financial and lifestyle segments, nested within 12 broad Financial Lifestyle categories and 11 degrees of Urbanization, and defines their demand and potential for each savings, loan and investment product. Download the Financial Tapestry Handbook here.

BranchInfo & Greenlines

BranchInfo 2010

BranchInfo™ is an historical database of every bank branch location in the United States, containing branch level information matched by institution and site, across a five-year timeframe

This allows analysts to focus on current office locations, and also have the capability to trace and project the development and ownership of branches over time. 

Greenlines Greenlines™ showcases minority and low to moderate income neighborhoods throughout the U.S.  They allow institutions to review their opportunities with respect to fair lending complaince and tax incentive areas, and are based upon definitions of these neighborhoods supplied by the Department of Housing and Urban Development (HUD) and the Community Development Fund of Financial Institutions (CDFI), with digital local incentive geographies provided by Tax Technology Research.