Financial Profiles for Tapestry™ is based on Esri's Tapestry lifestyle segmentation system, and classifies American households into one of 68 financial and lifestyle segments, nested within 12 broad Financial Lifestyle categories, and 6 degrees of Urbanization and defines their demand and potential for each savings, loan and investment product.
This allows analysts to focus on current office locations, and also have the capability to trace and project the development and ownership of branches over time, making BranchInfo unique among branch database products. Greenlines is RPM's enhanced version of the FFIEC CRA national database by Census Tract. It also includes location intelligence for Unbanked households, household financial resiliency, and credit card debt from RPM MarketBank. Greenlines showcases emerging minority and low to moderate income neighborhoods throughout the US, to better inform marketing and community and business development, and to empower CRA and HMDA analysis and compliance.