MarketBank & Financial Profiles

MarketBank 2024MarketBank databases contain an estimate of financial services usage, product by product, for every block group in the U.S. They are created by estimating market penetration and potential for each savings, investing, lending and insurance product based upon consumer behavior revealed in the Federal Reserve Bank’s Survey of Consumer Finances, projected to community populations as defined by Esri demographics.

Financial Profiles for TapestryFinancial Profiles for Tapestry™ is based on Esri's Tapestry lifestyle segmentation system, and classifies American households into one of 68 financial and lifestyle segments, nested within 12 broad Financial Lifestyle categories, and 6 degrees of Urbanization and defines their demand and potential for each savings, loan and investment product.

BranchInfo & Greenlines

BranchInfo 2024

Branch Locations & Performance database is an historical file of every bank branch location in the United States, containing branch level information including mergers and consolidations, matched by institution and site, across a ten-year timeframe

This allows analysts to focus on current office locations, and also have the capability to trace and project the development and ownership of branches over time, making BranchInfo unique among branch database products. 

GreenlinesGreenlines is RPM's enhanced version of the FFIEC CRA national database by Census Tract. It also includes location intelligence for Unbanked households, household financial resiliency, and credit card debt from RPM MarketBank. Greenlines showcases emerging minority and low to moderate income neighborhoods throughout the US, to better inform marketing and community and business development, and to empower CRA and HMDA analysis and compliance.