Welcome to MCIF Central

RPM Consulting, LLC has provided a "big bank" MCIF, CRM and GIS capability to community banks and credit unions for over 20 years.

 

Our MCIF & CRM solutions feature technology from Metavante - Fidelity Information Services, and we have one that is right for you, from the small one branch CU to the largest banks in the world.

 

RPM solutions also feature sophisticated mapping, GIS technology, and demography from ESRI.

 

Marketing, Database & Banking Expertise

It takes all three to make a marketing and customer information solution. Which is why there is a lot of MCIF software out there but very few solutions.

What kind of marketer are you? Take the Test, and find out.

Then, take a look at Database Marketing Demystifed, and see what this is all about for a community bank or credit union.

Or, just skip ahead and eat low hanging fruit at Killer MCIF Apps.

Here are the key reports that form the foundation for relationship retention and development.

Cross-Sell reports reveal the synergy between products, and suggest which products fit together - so that these can be cross-sold to households having one product, but not the other. This is useful for sales, and for product development and mnarketing management. The cross-sell ratio, or number of services per household, is also useful when examining and tracking how deep your relationships are.

Combination of Services tells you some of the most important, and actionable, things about your customer base - how many single service households you have, and which combinations of products are most prevalent. Converting the single service hosueholds into one of your popular combinations is a critical early goal.

The Decile Report isolates the top 10% - and bottom 10% to 40% - of your customer portfolio and is one of the most powerful reports, a kick start for your whole sales and marketing culture.

Price wisely by setting the optimal balance tiers, byunderstanding how your balances are distributed by product with the Balance Distribution Report.

The A&L committee will appreciate your support when you use the Maturing CD Report to proactively address cost of funds and the retention and development of key relationships.

Set realistic performance goals for the branches with the Branch Penetration Report, a convenient and powerful tool to track branch performance and support the branches to sell products most effectively.

Understand the geographic distribution of your current and prospective business, relative to your current and planned branches, and those of competitors, with the Geographic Penetration Report and maps.